Many of my clients come to be BEFORE a sun holiday, to avoid feeling the pressure to get tanned (which wwe all know leads to moles, wrinkles and cancer) so I wasn't surprised to find this promo by 'Gatwick Glow' in The Daily Mail:

Holidaymakers worried about looking pasty on the beach can have a free spray tan at Gatwick Airport before jetting off on their travels.

According to research by the airport, men are more worried than women about looking pale on holiday.

Those polled said that their biggest holiday gripe is baring their pale skin, with 32 per cent of people dreading revealing their pasty complexion.

Holidaymakers worried about looking pasty on the beach can have a free spray tan at Gatwick Airport

The findings were announced at the launch of Gatwick Glow, which offers passengers St Tropez spray tans before they fly.

Travellers said they felt more comfortable revealing their cellulite and wobbly bellies than pale skin. 

More than half said having a bronzed body would give them more confidence during their first day on the beach.

Men fear exposing their tanless skin more than women, with 36 per cent admitting it is their top holiday worry compared with 29 per cent of women.

Kim Francis, marketing manager of Gatwick Airport, said: 'Gatwick Glow is designed to give our passengers a boost. We want them to head off on their holiday feeling great about themselves.

'And, with almost half of holidaymakers worrying about burning on the first day, we've partnered with St Tropez to offer the spray tan facility so passengers can fly off already sunkissed, which we hope will prevent them from overdoing it on the beach.'

The offer runs until Sunday.